Creative Director

Hello, I'm James.

Welcome to my portfolio website.

White box with a tan branded tape strip running diagonally across it on a light background

Project 1

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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White beverage can labeled “BEYOND” with colorful geometric squares on a blue background

Project 2

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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White and dark gray hair mask tube and box on a light background, labeled “Acne+ Acne” and “Restorative Hair Mask”

Project 3

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Person in dark clothing holding a red curved object over their face and a purple fish-like object against a blue background

Project 4

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Red coffee sachet pouring into a striped paper cup on a yellow background

Project 5

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Marble bust wearing pixelated sunglasses on a pink background

Project 6

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Yellow 3D podium beneath a blue circular sky with white clouds on a warm gradient background

Project 7

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Black paint pouch labeled “abstract” on a bright red background

Project 8

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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Black ESPROIO gift box with three small bottles displayed against a beige background

Project 9

For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.

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